A strong social media strategy isn’t an “either/or” choice—it’s about balance. Organic content builds authentic connections and keeps your current audience engaged, while paid ads amplify your reach and drive measurable results. Together, they create the foundation for growth.

Many businesses rely on the "boost post" button, thinking it's a quick and easy way to reach more people. While boosting can offer a slight bump in visibility, it's like using a toy car when you need a high-performance vehicle. That's where Meta advertising (formerly Facebook Ads Manager) comes in.