A strong social media strategy isn’t an “either/or” choice—it’s about balance. Organic content builds authentic connections and keeps your current audience engaged, while paid ads amplify your reach and drive measurable results. Together, they create the foundation for growth.

Hitting the “boost post” button may give you a quick visibility bump, but it won’t deliver long-term growth. Meta advertising (formerly Facebook Ads Manager) unlocks advanced targeting, campaign objectives, and analytics to help small businesses drive real results. In this post, learn why Meta advertising outperforms boosting, and how CC Media can help you create campaigns that build awareness, generate leads, and increase sales.